Recycled Apple $”@’!?
When I heard the Apple talking about carbon footprint, recycled products etc., I just laughed!!! Is this a new marketing strategy? Are they really concerned about nature? Or are they just fooling us again?
Why I’m targeting Apple with this topic? Because they are the ones who determine the rules of market. As I do appreciate the good stuff, I do have right to accuse them when they are fooling us as well. Apple s talk about being nature friendly with their goals of carbon footprint, using recycled materials etc. sound like a bullshit to me
I have objections ladies and gentlemen, I don’t have a feeling they are taking care of our world. Let’s go into details.
Embedded batteries
As far as I know, before Apple started dominating mobile phone market most of the products we were using had replaceable batteries. They lead the market to place embedded batteries which you can still replace, but you need to take your device to professionals.
If you remember Battery strategy that they were following was rather than informing us about our battery health they have chosen to alien down CPU frequencies. When they were caught, they just told if we wouldn’t have done that you would experience crashed, restarts etc.
Is it too difficult to think that informing user with battery health and designing replaceable batteries for your products? Can it be beneficial for our budgets and also to the nature? Or buying a new one because of a slowed down device and sending the old one for recycling sounds better to you?
Soldered memories and disks
After batteries they moved to next step and started converting RAM’s and M2 disks to be soldered to the board. In addition to that, they price those items with a dirty strategy but more on that in another post. You may not be able to foreseen your needs pretty good or you may not have that necessary budget at that moment, but you should be capable of upgrading your memory and disks later on when needed. But they push us to buy a new device when we need more memory or disk, and of course send the old device for recycling. They do love the nature, right?
All-in-one PC’s
I’m not quite sure who invented the all-in-one pc concept, was it Apple or not? But I’m pretty sure Apple is again market leader with iMac’s for that category as well.
I had one iMac from 2012 and I was capable of upgrading it. I remember, I even upgraded its CPU in addition to memory and disk and my mother still uses it as a backup to her MacBook Air. I can easily tell that monitors have a much longer life span than CPU’s, memories, disks. How many of people had to replace their iMacs just because of a faster CPU or memory upgrade need?
Repairability
There is a website, iFixit. They disassemble lots of gadgets and give a repairability score to products. I highly recommend you to check them when choosing a new product for yourself. Apples sexy designs mostly end up with a limited, difficult repairability or sometimes even no option for repairing. They replaced my Apple Watch totally rather than replacing the broken screen.
So lets reconsider how nature friendly Apple is one more time? Do they really mean that? Or is it just a marketing strategy? Don’t fool us guys, lets be honest, huh? You are far away from being eco friendly but just illusionist.